What to do Before Preparing a Seminar Brochure

ADM | American Database Marketing, Inc.

BUILDING A LIST

What to do Before Preparing a Seminar Brochure

Before writing a word, do you have all of these items clear in your mind? Use this as a great pre-writing checklist.

The Cover and Mailing Panel

  • Title of the Activity.
  • Date(s) of the Activity.
  • Sponsorship of the Activity - All Organizations and Agencies.
  • Location of the Activity.
  • Mailing Class - First Class, Third Class, Bulk Rate, Non-Profit.
  • Return Address to Appear on the Mailing Panel.
  • Indicia on Mailing Panel.
  • Local Postmaster's Approval of Mailing Panel and Format of Self-Mailer.

Registration Form

  • Full Address to which Form should be Sent.
  • All Fees Outlined Clearly and What is Included.
  • Cut-Off Date for Advance Registrations.
  • Payment Methods Accepted - Check (Payable to Whom?), Money Order, Bill Organization, Charge Card etc...
  • All Information Desired on Registrant - Name, Address (Home/Business), Phone (Home/Business), Affiliations, Job Titles/Functions etc.

General Information

  • Full Information on Location of Activity - Address, Room Number(s), Names etc...
  • Date by which Registrations Must Be Received.
  • Initial Instructions for Arriving Registrants.
  • Statement of Fees and Payment Options.
  • Meal Information - Included or Not in Payment.
  • Lodging Information - Availability, Names and Addresses to Contact, Rates and Deadlines.
  • Cancellation/Refund Policy.
  • Available Parking and Cost.
  • Direction to the Program Location.
  • How to get Further Information.

Body of Promotional Material

  • Audience Identification - Specific Primary Target Groups and Secondary Audiences. Include Everyone that would Benefit from the Program.
  • Benefits Statement - Why People Should Attend - Why Attend This Program over Another - What will They Get Out of It - What will They Leave With - Why is It Worth the Money.
  • Schedule of activities - Chronologically by Day.
  • Titles, Sub-Titles and Descriptions of Presentations.
  • Speaker's Names and Specific Credentials Relevant to the Seminar.
  • List of Planning/Advisory Committee.
  • Special Features/Offers - Continuing Education Units, manuals, Certificates, Workshops, Case Studies, Accreditations, etc...
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