What Factors Increase Your Chances for Direct Mail Success

ADM | American Database Marketing, Inc.

BUILDING A LIST

What Factors Increase Your Chances for Direct Mail Success

Most successful direct mail products and services have not been trail-blazing or original. In fact, they have been deliberately patterned after previous direct mail successes.

  1. Repeat business

  2. A proven successful mail order product or service

  3. A product that can be reliably delivered to the customer

  4. A high mark-up

  5. A definable market and a mailing list

  6. A market big enough to support an ongoing effort

  7. Is your product or service seasonal?

  8. Must be completely and carefully described

  9. Adequate financing
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