What are Some of the Most Successful Types of Offers

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What are Some of the Most Successful Types of Offers

The following is a summary of the types of offers most commonly used by successful mailers. This, of course, is only a bare bones outline of the almost inexhaustible list of offers available to you.

  1. Offer a special discounted price.
  2. Give a free gift.
  3. Offer a free trial.
  4. Guarantee the customer's satisfaction.
  5. Let your customer buy now and pay later in affordable installments.
  6. Offer free information, a free demonstration, a free sample.

And don't forget to assign a deadline date for responding to your offer.

The list of possible offers goes on and on, and is limited mostly by your own imagination. The basic types of offers included here, along with the many ways to custom-tailor your offer, are the most commonly used and they are without question worth trying when appropriate for your product or service.

Just remember, above all, to keep in mind for all your direct marketing promotions, to make an offer, give the reader a proposition to respond to.

And because your offer is the prime element in your mailing, that's where your effort to upgrade your response should begin.

Try for larger orders by offering a discount for ordering a minimum quantity, then increase the discount as the order reaches higher minimums.

Offer a standard product as well as a luxury version at a higher price. If it's appropriate, offer a one-, two- or three-year's service contract.

If you're seeking sales leads, increase your quantity by offering something for free, such as a free brochure or promotional newsletter. Have a toll-free "800" phone number and include a postage-paid reply card or reply envelope in your mailing.

Get better qualified responses by making it harder to respond. Don't offer anything for free. Or try asking readers to provide some information on themselves.

Get both quality and quantity by combining all of the following elements in your mailing:

  1. Have an "800" phone number, and include a postage paid reply card or reply envelope;
  2. Try not offering anything for free, such as a free gift or free literature;
  3. Include a check-box that allows the prospect to ask for a sales rep to contact them.

Getting both quality and quantity of leads will give you the "hot" leads as well as the "lukewarm" leads who are only seeking more information. You want those "lukewarm" leads because some of them may buy from you in the future.

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